My roles in this project

  • UX Designer
  • UI Designer

Cellsoft was a shoes manufacturer in Rio de Janeiro that held locally popular footwear brands, such as Kenner, R-Sixx and Zoobees.

When they hired Midia 3 to design their website, I had an early opportunity in my career to design both the User Experience and the User Interface visuals from scratch. And because Cellsoft's brands appealed to an audience such as surfers and skaters, I was afforded lots of creative freedom to experiment with patterns, textures and colors.

The result was four dynamic visual templates each for a specific brand of shoes. While sharing the same structure, each website felt unique and exclusive to the footwear it represented, thanks to the bold visual design.