My roles in this project
- UI Designer
- Front-end Manager
Cafeína is a coffee shop business in Rio de Janeiro with multiple phisycal stores. Back in 2009, they hired Mídia 3 to redesign their bare bones website to a full fledged e-commerce experience.
As the project's visual design lead, I visited and photographed several of the beautiful physical stores, which enabled me to create an authentic digital experience by leveraging the colors and textures from the real world. The result was a warm and cozy website that delighted users, also enabling them to order their favorite treats.